Unlock the value in your home, on your terms.
Independent, regulated equity release advice for homeowners aged 55 and over — delivered with patience, clarity and care across the UK.
No fee for your initial consultation · Whole-of-market · Equity Release Council standards

Rob Ashurst, a qualified equity release specialist based in the North of England, covering the whole of the UK
As a qualified equity release specialist in the North of England and covering the whole of the UK, I can help. With many years experience in helping clients aged 55 or over, equity release, in certain circumstances can be a great choice.
Equity release is available to homeowners aged 55 and over. An equity release mortgage enables you to unlock the equity tied up in your home and the money you choose to release can be used for many purposes including:- clearing outstanding debt, to pay for the holiday of a lifetime, to help family members onto the property ladder, carry out home improvements or even to purchase a new home & fund any shortfall, or to pay off an interest only mortgage.

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Specialist equity release advice, nothing else.
Your home is likely your largest asset. Equity release lets you turn some of its value into tax-free cash — to top up your retirement, help family, clear a mortgage, or simply enjoy life now.
I'm an independent later-life specialist. I'll explain every option in plain English, compare the whole market, and only recommend a plan if it's genuinely right for you. If it isn't, I'll tell you.
Three calm, unhurried steps.
Friendly first chat
A relaxed, no-pressure call — at home, online or by phone — to understand what matters to you.
Tailored recommendation
I compare the whole market and explain your options in plain English, with all costs laid out clearly.
Support through completion
I handle the paperwork with your solicitor and stay with you from application to release of funds.
Serving the whole of the UK.
Based in the North of England, serving the whole of the UK.
See all areas I cover →Ready for a friendly, no-obligation chat?
Take fifteen minutes with me for a one-to-one call. No jargon, no pressure — just clear answers to your questions.
Important Information
Equity Release products, such as a Lifetime Mortgage or Home Reversion Plan, may reduce the value of your estate and could affect your entitlement to benefits. To understand the features and risks please ask us for a Personalised Illustration.
55Plus is a trading name of Mortgage Salad Ltd which is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference 566220.
I charge a fee for equity release advice. The precise amount depends upon your circumstances. The maximum fee will be £1,695 payable on completion. I will also be paid commission from the company that lends you money or buys your home.